Restaurant marketing, without the sales pitch
Plain-English, operator-first guides to getting more diners through the door — Google Ads, Facebook ads, local SEO, and email. No product to sell you, no jargon.
Vendor-neutral. No software to sell.
Operator-first. Real budgets and steps.
Public sources only. No made-up stats.
Four areas cover how a restaurant gets found and fills tables. Each guide answers the real questions owners ask, then walks the exact steps.
Google Ads, Facebook and Instagram, and paid search — how to run them on a local budget and only spend where it fills tables.
Local SEO, Google Business Profile, and the map pack — the free foundation that reaches people at the moment they decide where to eat.
Email, loyalty, and the channels you own outright — no algorithm deciding who sees you. Turn one-time diners into regulars.
Menu engineering, food photography, and the practical craft behind marketing that works. In-depth guides are being added here.
In-depth guides for this area are being written now.
The 30/30/30 rule is an informal restaurant budgeting benchmark: about 30% food and beverage, 30% labor, 30% overhead, and roughly 10% profit. Here's what it means, how much it varies, and where marketing fits.
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You can shoot appetizing photos of your own food with the phone in your pocket. A practical guide to light, angles, styling, and editing — plus when it's worth hiring a pro.
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Display banner ads are cheap, highly targetable, and almost no local restaurant uses them well. Here's what they're actually good for, what they're not, and how to run them without wasting money.
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Your Google Business Profile is the free listing that drives the map pack — the biggest local-search lever a restaurant has. Here's how to claim it, complete it, and keep it working.
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A vendor-neutral guide to restaurant loyalty programs: how punch-card, points, tiered, spend-based, and app-based programs compare, which fits your restaurant, and how to launch one without overpaying.
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Thirty practical restaurant marketing ideas, from the free foundations that beat paid ads to the paid channels worth adding — grouped by where they pay off, each with a link to the how-to.
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